TY  - BOOK
AU  - Makkar, Urvashi.
AU  - Makkar, Harinder Kumar.
TI  - Customer relationship management
SN  - 9780071333313
U1  - 658.812  1
PY  - 2014///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Customer life cycle and customer lifetime value
KW  - Service quality and service capacity planning
KW  - Planning and implementing CRM
ER  -