Makkar, Urvashi. <br/><br/>
Customer relationship management / 
By Urvashi Makkar and Harinder Kumar Makkar. 
 - 1st ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd ,  2014. 
 - Xvii; 274p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780071333313 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer life cycle and customer lifetime value<br/>Service quality and service capacity planning<br/>Planning and implementing CRM
<br/><br/><label>Dewey Class. No.: </label>658.812   / MAKU