TY  - BOOK
AU  - Hawkins, Del I.
AU  - Motherbaugh, David L
AU  - Mookerjee, Amit
TI  - Consumer behavior: Building Marketing strategy 
SN  - 9351344797
U1  - 658.8342 12
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd.
KW  - Consumer Behavior
KW  - Consumer Decision Process
KW  - Organisations As Consumers
KW  - Consumer Behavior and Marketing Regulation
ER  -