Hawkins, Del I. <br/><br/>
Consumer behavior :  Building Marketing strategy / 
By Del I Hawkins ;David L Motherbaugh and Amit Mookerjee 
 - 12th ed. 
 - New Delhi :  Tata McGraw Hill Publishing Company Ltd.,  2009. 
 - xxxv,776/2014 
<br/><br/><label>ISBN: </label>9351344797 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Consumer Decision Process<br/>Organisations As Consumers <br/>Consumer Behavior and Marketing Regulation
<br/><br/><label>Dewey Class. No.: </label>658.8342  / HAWD