00361nam a2200133Ia 4500008004100000020001800041041000800059082001700067100003800084245002500122250000600147260006100153300001300214210716s2009    xx            000 0 und d  a9780070682603  aeng  a658.802 CRAD  aCravens, David W;Piercy, Nigel F.  aStrategic marketing.  a1  aNew DelhibTata McGraw Hill Publishing Company Ltdc2009  axvii,726