Cravens, David W;Piercy, Nigel F. <br/><br/>
Strategic marketing. 

 - 1 
 - New Delhi  Tata McGraw Hill Publishing Company Ltd  2009 
 - xvii,726 
<br/><br/><label>ISBN: </label>9780070682603 
<br/><br/><label>Dewey Class. No.: </label>658.802 CRAD