00362nam a2200133Ia 4500008004100000020001800041041000800059082001700067100003900084245002500123250000600148260006100154300001300215210716s2009    xx            000 0 und d  a9780070682603  aeng  a658.802 CRAD  aCravens, David W; Piercy, Nigel F.  aStrategic marketing.  a1  aNew DelhibTata McGraw Hill Publishing Company Ltdc2009  axvii,726