TY  - BOOK
AU  - Capon, Noel;Singh, Siddharth Shekhar.
TI  - Managing marketing: an applied approach: Applied approach
SN  - 9788126548514
U1  - 658.8 CAPN 
PY  - 2014///
CY  - New Delhi
PB  - Wiley India Pvt Ltd
KW  - Marketing
ER  -