00410nam a2200145Ia 4500008004100000020001800041041000800059082001500067100004200082245006400124250000600188260004100194300001500235650001400250210716s2014    xx            000 0 und d  a9788126548514  aeng  a658.8 CAPN  aCapon, Noel;Singh, Siddharth Shekhar.  aManaging marketing: an applied approach.bApplied approach.  a1  aNew DelhibWiley India Pvt Ltdc2014  axxviii,113  aMarketing