TY  - BOOK
AU  - Gibbs, Richard; Humphries, Andrew.
TI  - Strategic alliances and marketing partnerships: gaining competitive advantage through collaboration and partnering: Gaining competitive advantage through collaboration and partnering
SN  - 9780749457181
U1  - 658.802 GIBR 
PY  - 2009///
CY  - New Delhi
PB  - Kogan Page
KW  - Marketing
ER  -