00522nam a2200145Ia 4500008004100000020001800041041000800059082001700067100003900084245018900123250000600312260003200318300001200350650001400362210716s2009    xx            000 0 und d  a9780749457181  aeng  a658.802 GIBR  aGibbs, Richard; Humphries, Andrew.  aStrategic alliances and marketing partnerships: gaining competitive advantage through collaboration and partnering.bGaining competitive advantage through collaboration and partnering.  a1  aNew DelhibKogan Pagec2009  axii,235  aMarketing