Gibbs, Richard; Humphries, Andrew. <br/><br/>
Strategic alliances and marketing partnerships: gaining competitive advantage through collaboration and partnering.  Gaining competitive advantage through collaboration and partnering. 

 - 1 
 - New Delhi  Kogan Page  2009 
 - xii,235 
<br/><br/><label>ISBN: </label>9780749457181 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 GIBR