TY  - BOOK
AU  - Heffernan, Margaret.
TI  - Bigger prize: why competition isnt everything and how we do better: Competition isnt everything and how we do better
SN  - 9781471100772
U1  - 374.22 HEFM 
PY  - 2014///
CY  - New Delhi
PB  - Simon & Schuster
KW  - General Management
ER  -