TY  - BOOK
AU  - Baran, Roger J.
AU  - Galka, Robert J.
TI  - Customer relationship management: foundation of contemporary marketing strategy 
SN  - 9780415896573
U1  - 658.812  1
PY  - 2014///
CY  - New York
PB  - Routledge
KW  - Data management and technology
KW  - Relationship marketing and CRM
ER  -