00628nam a2200193Ia 450000500170000000800410001702000180005804000180007604100080009408200220010210000200012424501280014425000120027226000350028430000240031965000350034365000350037870000210041320220302093744.0210716s2014    xx            000 0 und d  a9780415896573  cAIMIT LIBRARY  aeng  a658.812 21bBARR  aBaran, Roger J.  aCustomer relationship management :bfoundation of contemporary marketing strategy /cBy Roger J. Baran and Robert J. Galka.  a1st ed.  aNew York :bRoutledge ,c2014.  aIx, 393p. ;c24 cm.  aData management and technology  aRelationship marketing and CRM  aGalka, Robert J.