Baran, Roger J. <br/><br/>
Customer relationship management :  foundation of contemporary marketing strategy / 
By Roger J. Baran and Robert J. Galka. 
 - 1st ed. 
 - New York :  Routledge ,  2014. 
 - Ix, 393p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780415896573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data management and technology<br/>Relationship marketing and CRM
<br/><br/><label>Dewey Class. No.: </label>658.812   / BARR