TY  - BOOK
AU  - Zikmund, William G;Mc Leod, Raymond;Gilbert, Faye W.
TI  - Customer relationship management: integrating marketing strategy and information technology: Integrating marketing strategy and information technology
SN  - 9788126528059
U1  - 658.812 ZIKW 
PY  - 2012///
CY  - New Delhi
PB  - Wiley India Pvt Ltd
KW  - CRM
ER  -