00511nam a2200145Ia 4500008004100000020001800041041000800059082001700067100005700084245015700141250000600298260004100304300001200345650000800357210716s2012 xx 000 0 und d a9788126528059 aeng a658.812 ZIKW aZikmund, William G;Mc Leod, Raymond;Gilbert, Faye W. aCustomer relationship management: integrating marketing strategy and information technology.bIntegrating marketing strategy and information technology. a1 aNew DelhibWiley India Pvt Ltdc2012 axix,179 aCRM