Zikmund, William G;Mc Leod, Raymond;Gilbert, Faye W. <br/><br/>
Customer relationship management: integrating marketing strategy and information technology.  Integrating marketing strategy and information technology. 

 - 1 
 - New Delhi  Wiley India Pvt Ltd  2012 
 - xix,179 
<br/><br/><label>ISBN: </label>9788126528059 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CRM
<br/><br/><label>Dewey Class. No.: </label>658.812 ZIKW