TY  - BOOK
AU  - Krishna, Rajneesh.
TI  - Consumer behaviour
SN  - 9780198062929
U1  - 658.8342 1
PY  - 2014///
CY  - New Delhi
PB  - Oxford University Press
KW  - Consumer Behavior
KW  - Sociology of Consumption
KW  - Psychology of Consumption
KW  - Addressing Consumers
ER  -