TY  - BOOK
AU  - Prahalad, C K.
TI  - Fortune at the bottom of the pyramid: eradicating poverty through profits 
SN  - 9789332518926
U1  - 658.802  5
PY  - 2013///
CY  - New Delhi
PB  - Pearson Education
KW  - Products and services for the BOP
KW  - Development as social transformation
ER  -