Baines, Paul;Fill, Chris;Page, Kelly. <br/><br/>
Essentials of marketing. 

 - 1 
 - New Delhi  Oxford University Press  2014 
 - xxiii,413 
<br/><br/><label>ISBN: </label>9780198734765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BAIP