TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
AU  - Agnihotri, Prafulla Y
AU  - Haque, Ehsan Ul.
TI  - Principles of marketing: : a south asian perspective 
SN  - 9788131731017
U1  - 658.8 13
PY  - 2013///
CY  - New Delhi
PB  - Pearson
KW  - Analyzing the marketing environment
KW  - Business markets and business buyer behavior
KW  - Retailing and wholesaling
ER  -