TY  - BOOK
AU  - Ramaswamy, V S.
AU  - Namakumari, S.
TI  - Marketing management: : global perspective Indian context 
SN  - 9781259026416
U1  - 658.8  5
PY  - 2002///
CY  - New Delhi
PB  - Macmillan India Ltd
KW  - Developing marketing strategy and marketing plans
KW  - Analysing consumers and selecting markets
ER  -