Ramaswamy, V S. <br/><br/>
Marketing management:   global perspective Indian context / 
By V S Ramaswamy and S Namakumari. 
 - 5th ed. 
 - New Delhi :  Macmillan India Ltd ,  2002. 
 - Xlv, 788p. ;  28 cm. 
<br/><br/><label>ISBN: </label>9781259026416 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Developing marketing strategy and marketing plans<br/>Analysing consumers and selecting markets
<br/><br/><label>Dewey Class. No.: </label>658.8   / RAMV