00399nam a2200145Ia 4500008004100000020001800041041000800059082001700067100003300084245004700117250000600164260004800170300001200218650002300230210716s2014    xx            000 0 und d  a9781107414419  aeng  a658.802 LEEA  aLee, Alvin; Edwards, Mark G.  aMarketing strategy: a life cycle approach.  a1  aNew DelhibCambridge University Pressc2014  axii,291  aMarketing Strategy