Lee, Alvin; Edwards, Mark G. <br/><br/>
Marketing strategy: a life cycle approach. 

 - 1 
 - New Delhi  Cambridge University Press  2014 
 - xii,291 
<br/><br/><label>ISBN: </label>9781107414419 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Strategy
<br/><br/><label>Dewey Class. No.: </label>658.802 LEEA