00412nam a2200133Ia 4500008004100000020001500041041000800056082001700064100002000081245011500101250000600216260004400222300001200266210716s2011    xx            000 0 und d  a8179926680  aeng  a658.827 VANB  aVanAuken, Brad.  aBranding: a reference guide to solving your toughest branding problems and strengthening your market position.  a1  aNew DelhibJaico Publishing Housec2011  axiv,306