Bateson, John E G;Hoffman, K Douglas. <br/><br/>
Services marketing. 

 - 4 
 - New Delhi  Cengage Learning  2012 
 - xvii,468 
<br/><br/><label>ISBN: </label>9788131516478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.804 BATJ