TY - BOOK AU - Alpert, Jed. TI - Mobile marketing revolution: how your brand can have a one-to-one conversation with everyone: How your brand can have a one-to-one conversation with everyone SN - 9781259029196 U1 - 658.802 ALPJ PY - 2012/// CY - New Delhi PB - Tata McGraw Hill Education Private Limited KW - General Management ER -