TY  - BOOK
AU  - Payne, Adrian.
AU  - Frow, Pennie.
TI  - Strategic customer management: Integrating relationship marketing and CRM 
SN  - 9781107687325
U1  - 658.8105  1
PY  - 2013///
CY  - New Delhi
PB  - Cambridge University Press
KW  - Building relationships with mulliple stakeholders
KW  - Information and technology management
ER  -