TY  - BOOK
AU  - Goldenberg, Jacob;Levav, Amnon;Mazursky, David.
TI  - Cracking the ad code
SN  - 9781107646476
U1  - 659.1 GOLJ 
PY  - 2011///
CY  - New Delhi
PB  - Cambridge University Press
KW  - Advertising
ER  -