Goldenberg, Jacob;Levav, Amnon;Mazursky, David. <br/><br/>
Cracking the ad code. 

 - 1 
 - New Delhi  Cambridge University Press  2011 
 - ix,168 
<br/><br/><label>ISBN: </label>9781107646476 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 GOLJ