00616nam a2200169Ia 4500008004100000020001800041041000800059082001700067100002000084245012400104250000600228260003200234300001400266650002100280999001900301952012600320210716s2012    xx            000 0 und d  a9780749465704  aeng  a658.827 MARP  aMartinez, Pepe.  aConsumer mind: brand perception and the implication for marketers.bBrand perception and the implication for marketers.  a1  aNew DelhibKogan Pagec2012  axviii,178  aBrand Management  c208496d208496  001040708MBAaAIMITbAIMITd2014-03-06g695.00l0o658.827 MARPpMBA11062r2026-05-23 00:00:00v556.00w2021-07-16yBK