TY  - BOOK
AU  - Martinez, Pepe.
TI  - Consumer mind: brand perception and the implication for marketers: Brand perception and the implication for marketers
SN  - 9780749465704
U1  - 658.827 MARP 
PY  - 2012///
CY  - New Delhi
PB  - Kogan Page
KW  - Brand Management
ER  -