Martinez, Pepe. <br/><br/>
Consumer mind: brand perception and the implication for marketers.  Brand perception and the implication for marketers. 

 - 1 
 - New Delhi  Kogan Page  2012 
 - xviii,178 
<br/><br/><label>ISBN: </label>9780749465704 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 MARP