TY  - BOOK
AU  - Pont, Simon.
TI  - Better mousetrap: brand invention in a media democracy: Brand invention in a media democracy
SN  - 9780749466213
U1  - 658.827 PONS 
PY  - 2013///
CY  - New Delhi
PB  - Kogan Page
KW  - Brand Management
ER  -