00415nam a2200145Ia 4500008004100000020001800041041000800059082001700067100001700084245009900101250000600200260003200206300001000238650002100248210716s2013    xx            000 0 und d  a9780749466213  aeng  a658.827 PONS  aPont, Simon.  aBetter mousetrap: brand invention in a media democracy.bBrand invention in a media democracy.  a1  aNew DelhibKogan Pagec2013  ax,285  aBrand Management