Pont, Simon. <br/><br/>
Better mousetrap: brand invention in a media democracy.  Brand invention in a media democracy. 

 - 1 
 - New Delhi  Kogan Page  2013 
 - x,285 
<br/><br/><label>ISBN: </label>9780749466213 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827 PONS