TY  - BOOK
AU  - Mullin, Roddy.
TI  - Sales promotion: how to create implement and integrate campaigns that really work: How to create implement and integrate campaigns that really work
SN  - 9780749457044
U1  - 658.81 MULR 
PY  - 2010///
CY  - New Delhi
PB  - Kogan Page
KW  - Sales & Distribution Management
ER  -