00490nam a2200145Ia 4500008004100000020001800041041000800059082001600067100001900083245015400102250000600256260003200262300001400294650003600308210716s2010    xx            000 0 und d  a9780749457044  aeng  a658.81 MULR  aMullin, Roddy.  aSales promotion: how to create implement and integrate campaigns that really work.bHow to create implement and integrate campaigns that really work.  a5  aNew DelhibKogan Pagec2010  axviii,262  aSales & Distribution Management