Mullin, Roddy. <br/><br/>
Sales promotion: how to create implement and integrate campaigns that really work.  How to create implement and integrate campaigns that really work. 

 - 5 
 - New Delhi  Kogan Page  2010 
 - xviii,262 
<br/><br/><label>ISBN: </label>9780749457044 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales & Distribution Management
<br/><br/><label>Dewey Class. No.: </label>658.81 MULR