00517nam a2200157Ia 4500008004100000041000800041082001700049100001800066245004100084250000600125260004400131300001000175650002900185999001900214952012600233210716s2009    xx            000 0 und d  aeng  a658.802 KUMN  aKumar, Niraj.  aIntegrated marketing communications.  a1  aMumbaibHimalaya Publishing Housec2009  ax,642  aMarketing Communications  c208469d208469  001040708MBAaAIMITbAIMITd2014-02-11g495.00l0o658.802 KUMNpMBA11035r2026-05-23 00:00:00v386.10w2021-07-16yBK