TY  - BOOK
AU  - Hoyer, Wayne D; Macinnis, Deborah J.
TI  - Consumer behavior: a marketers tool: Marketers tool
SN  - 9788131512838
U1  - 658.8342 HOYW 
PY  - 2011///
CY  - New Delhi
PB  - Cengage Learning
KW  - Consumer Behavior
ER  -