Lee, Kiefer. <br/><br/>
Global marketing management :  changes new challenges and strategies / 
By Kiefer Lee and Steve Carter. 
 - 3rd ed. 
 - UK :  Oxford University Press ,  2012. 
 - Xxv, 578p. ;  26.5 cm. 
<br/><br/><label>ISBN: </label>9780199668724 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Marketing
<br/><br/><label>Dewey Class. No.: </label>658.848   / LEEK