00349nam a2200145Ia 4500008004100000020001800041041000800059082001500067100001900082245002400101250000600125260004500131300001300176650001400189210716s2012    xx            000 0 und d  a9780198077091  aeng  a658.8 KUMD  aKumar, Dinesh.  aMarketing channels.  a1  aNew DelhibOxford University Pressc2012  axxii,519  aMarketing