TY  - BOOK
AU  - Loudon, David L
AU  - Della Bitta, Albert J.
TI  - Consumer behavior : : Concepts and applications 
SN  - 9780070473812
U1  - 658.8342 4
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill
KW  - Consumer Behavior
KW  - Understanding Consumers and Market Segments
KW  - Environmental Influences on Consumer Behavior
KW  - Individual Determinants of Consumer Behavior
KW  - Consumer Decision Process
ER  -