00806nam a2200229Ia 450000500170000000800410001702000180005804000180007604100080009408200230010210000200012524500980014525000380024326000370028130000320031865000220035065000480037265000500042065000490047065000300051970000270054920230802105711.0210716s2013    xx            000 0 und d  a9780070473812  cAIMIT LIBRARY  aeng  a658.834224b LOUD  aLoudon, David L  aConsumer behavior : bConcepts and applications /cBy David L Loudon and Albert J Della Bitta  a4th ed.bTata McGraw Hill Edition  aNew Delhi :bMcGraw Hill,c2013.  axxiii,788p. ;bPB :c25 cm.  aConsumer Behavior  aUnderstanding Consumers and Market Segments  aEnvironmental Influences on Consumer Behavior  aIndividual Determinants of Consumer Behavior  aConsumer Decision Process  aDella Bitta, Albert J.