Loudon, David L <br/><br/>
Consumer behavior :   Concepts and applications / 
By David L Loudon and Albert J Della Bitta 
 - 4th ed.  Tata McGraw Hill Edition 
 - New Delhi :  McGraw Hill,  2013. 
 - xxiii,788p. ;  PB :  25 cm. 
<br/><br/><label>ISBN: </label>9780070473812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Understanding Consumers and Market Segments<br/>Environmental Influences on Consumer Behavior<br/>Individual Determinants of Consumer Behavior<br/>Consumer Decision Process
<br/><br/><label>Dewey Class. No.: </label>658.8342  /  LOUD