TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
AU  - Purani, Keyoor.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9781259026850
U1  - 659.1  9
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Objectives and budgeting for integrated marketing communications programs
KW  - Developing the integrated marketing communications program
ER  -